Information
Through Building Blocks, hosted by Faire’s CEO and Founder Max Rhodes, we harness his passion and focus for the people and businesses that create our communities and make them exactly what they are: unique slices of life filled with passionate people that build the blocks they live and work in.
This series will position Max as a retail leader who is geniunely invested in his customers’ success and gives humanity and a face to the Faire brand.
The Faire Team was involved in every step along the way and was produced entirely in-house. This began with the insights and overall idea. From there, we sourced talent, conducted pre-interviews, created storyboards and shotlists, art directed, designed and wrote copy for the entire series.
Results:
• Campaign Avg. Engagement Rate: 5.7%
• Campaign Reach (Impressions): 44,328
• Campaign Engagements: 2,364
• Campaign Views: 61,084