Information
Faire has created over 6 million connections between brands and retailers. The majority of these relationships would not have been possible without the vast community Faire has cultivated. It’s not uncommon to see small makers from rural areas doing business with bustling and iconic shops in very different places like London and New York City. For this campaign we’ll be bringing a brand and retailer together to meet in-person for the first time and documenting how powerful these relationship really are. Faire keeps the world of small business, small.
The Faire Team was involved in every step along the way and was produced entirely in-house. This began with the insights and overall idea. From there, we sourced talent, conducted pre-interviews, created storyboards and shotlists, art directed, designed and wrote copy for the entire series.
Results:
• Campaign Avg. Engagement Rate: 6.29%
• Campaign Reach (Impressions): 37,445
• Campaign Engagements: 2,428
• Campaign Views: 48,969