Information
Not only are Faire's curated products ready to be put on shops shelves, they are also crafted by artisans who are usually self made and have a story to tell. Shelf Made is a celebration of our customers and their distinct journeys to becoming successful small business owners. We learn about their unconventional paths where they turn what they love to do into thriving businesses.
The goal of this series is to humanize the Faire brand by celebrating the people and authenticity behind the shops that make up the Faire community. By doing so, we also position Faire as a curated marketplace with the best brands from around the world.
The Faire Team was involved in every step along the way and was produced entirely in-house. This began with the insights and overall idea. From there, we sourced talent, conducted pre-interviews, created storyboards and shotlists, art directed, designed and wrote copy for the entire series.
Results:
• Campaign Avg. Engagement Rate: 4.56%
• Campaign Reach (Impressions): 81,334
• Campaign Engagements: 3,265
• Campaign Views: 34,898